Amerimar is based on strong, unwavering business principles. As with any business organization, Amerimar's ability to succeed is dependent upon its ability to retain the very best professionals in the industry. Employees working in Amerimar's entrepreneurial environment are empowered to make critical decisions without dealing with layers of bureaucracy. This fosters loyalty from employees, which, in turn translates into loyalty from customers and tenants. Everyone at Amerimar values the relationships and responsibilities that they have to each other, as well as to their customers, tenants, partners and lenders.

Amerimar's size has always been a strength. The Company is small enough to maintain a responsive, entrepreneurial spirit, but large enough to commit appropriate resources to opportunities and problems. In addition, Amerimar's philosophy is never to compromise business goals to the "herd mentality". Amerimar realizes that there are always business cycles and that patience is an important characteristic for investors. Business cycles generally determine which type of real estate has the most potential, but Amerimar's approach is to stay active throughout the cycle, seeking value-added opportunities even though they may be contrary to prevailing business trends.